Welcome to HOPE WEEK
September 7–13, 2026
Seven days dedicated to intentionally putting a little more hope into the world.
Not fixing people's problems. Not having all the right words. Not pretending difficult things aren't difficult.
Just noticing the people around us a little more and creating moments that remind someone they're thought of, they're valued, they're not alone, or that perhaps tomorrow might feel a little different from today.
Welcome to HOPE Week.
Why HOPE Week?
Hope is something we give each other.
We talk about mental health, suicide, grief and difficult seasons more openly than we once did, and that's incredibly important.
But sometimes knowing how big these things are can make us feel incredibly small.
What if I say the wrong thing? What if I ask someone if they're okay and they tell me they're not? What if I don't know how to help?
HOPE Week was created from the belief that we don't have to fix someone's life to bring a little hope into it.
Hope can look like a conversation. A handwritten note. A coffee left at someone's door. A specific invitation instead of "let me know if you need anything." Asking one more question. Sitting beside someone without trying to hurry them towards the bright side.
Sometimes it's simply being willing to stay for the answer.
None of those things are particularly complicated.
That's the point.
Sometimes hope is simply the first little bit of light.
Think about the first light of a sunrise.
The entire sky doesn't suddenly become brilliant. At first there's just the tiniest change on the horizon. A little crack of light where, moments before, there was darkness. Then a little more.
Eventually the whole sky can look different, I think hope can be like that too.
We don't always know what somebody else's sky looks like when our little bit of light reaches them. The message we nearly didn't send. The question we almost didn't ask. The words we thought were too small to matter.
HOPE Week is an invitation to offer them anyway.
My story of HOPE
A week dedicated to choosing hope.
Hi, I'm Claire.
After losing my mum and two aunties to suicide, I spent years searching for hope. There were days when it felt incredibly difficult to find, and days when I wondered what hope was even supposed to look like when life hadn't turned out the way I'd imagined.
Over time, I began to realise that hope doesn't always arrive through enormous, life changing moments.
Sometimes it arrives through people.
Through words. Through kindness. Through someone noticing. Through another human being reminding us that we're not doing life completely alone.
When I started Morro & Co, I wasn't simply trying to build a candle business. I wanted to create something that could interrupt someone's day with a little encouragement and remind them that tomorrow was another day.
I know how powerful the gift of hope can be.
HOPE Week is simply the next chapter of that story.
The fragrance of HOPE
HOPE was the very first fragrance I created for Morro & Co, which makes it incredibly special that it now sits at the heart of HOPE Week.
Bright with sweet nectarine, fresh mint and lime zest, it was created to feel fresh, uplifting and full of possibility, a fragrance that carries the reminder that there is always hope.
During HOPE Week, HOPE becomes more than one of our fragrances. It's a tangible way to bring that message into your own home or send a little HOPE into somebody else's.
For our very first HOPE Week, the HOPE Candle and HOPE Diffuser are 20% off with code HOPE20 until midnight Sunday 13 September.
Each September, HOPE sits at the heart of HOPE Week, a tangible way to bring the message into your own home or send a little HOPE into somebody else's.
Starting with what we can.
I have big dreams for what HOPE Week could become. One day, I'd love to see businesses, schools, workplaces and communities finding their own ways to participate, with little pieces of hope reaching people and places I'll probably never know about.
But this is year one, and rather than becoming so focused on everything I can't make HOPE Week yet, I'm starting with what I can. This week, that means seven little pieces of hope and an invitation for you to put some into the world too. Send the message you've been thinking about sending. Ask one more question. Make the invitation specific. Tell someone what you see in them. Listen without trying to fix it. And sometimes, just stay.
None of it is groundbreaking. That's the point.
Don't become so focused on what you can't do that you miss what you can. You don't need to fix someone's world or have the perfect words.
Sometimes you just need to be willing to go first.
You never really know what somebody else's sky looks like when your little bit of light reaches them.
